With the help of the data collected by the Facebook Pixel tracking, you can refine your Facebook advertising strategy to improve your Return on Advertising Spend (ROAS) and optimize your ad spend for better conversions. You can even track your customers across different devices before they convert. Track ConversionsĮnabling you to monitor what actions users take on your website after clicking your Facebook Ad, the Facebook Pixel allows you to measure conversion rates of your Facebook Ads. With powerful Facebook Pixel dashboard, you can track all of the traffic to your website, get rich insights about how visitors are interacting with your website and create custom audiences to see how your Facebook Ads are performing.
When you install the Facebook Pixel on your blog or website, you’re able to: View Your Website’s Traffic
The Facebook Pixel is nothing but essentially a piece of JavaScript code that empowers you to measure the effectiveness and profitability of your Facebook ad campaigns by helping you understand the actions visitors take on your website and accordingly reach the audience you otherwise might not be able to get to. What is the Facebook Pixel and Why Should You Use It?
Let’s know what the Facebook Pixel actually is and how to leverage it on a WordPress site. However, if you want to get the full value out of Facebook’s advertising capabilities to boost up the growth of your WordPress-powered business, you’ll have to add the Facebook Pixel to your WordPress site. While Facebook offers amazing advertising capabilities to publishers of all shapes and sizes, on the other hand, WordPress is considered to be the easiest, quickest and most efficient way of starting a business online. No matter what type of Facebook Ad you’re running, if you don’t know these two things well, you’re just whipping out your hard earned money on a whim and will never get expected results. If you’re advertising your WordPress-based online business on Facebook and want to get the most out of your advertising budget, there are two crucial things you must specialize in, one is reaching out the right audience and another is generating more conversions.